Larger Retail Headlines
Headlines were increased in scale to create stronger hierarchy and make each page feel more confident and easier to scan.
Fashion & Beauty · 2025
Aeris
A focused sportswear shopping platform shaped around performance, clarity, and minimal retail flow.
Overview
Aeris is a performance apparel e-commerce concept developed for activewear customers who value clean design, movement, and functional product presentation. The work focused on creating a sharp shopping experience across product discovery, product details, cart flow, and checkout support.
Initial condition
The platform needed a clear retail structure that could present performance apparel with strong visual impact. The project required sharper hierarchy, cleaner product browsing, better cart organization, and a consistent connection between campaign imagery, product detail, and checkout experience.
Design intent
- Create a clean and performance-focused shopping experience
- Use bold typography to support product confidence
- Organize product information with clear hierarchy
- Balance editorial imagery with functional e-commerce flow
- Build a retail system that feels minimal, sharp, and easy to navigate
Approach
- 01
Research
Understanding activewear retail layouts, product browsing behavior, performance-focused imagery, and checkout expectations.
- 02
Direction
Defining a visual tone built around movement, contrast, clean spacing, and a restrained black, white, grey, and orange palette.
- 03
System
Developing consistent page structures for the shop page, product details, shopping cart, recommendations, and footer navigation.
- 04
Application
Extending the system across hero sections, product grids, product cards, review blocks, cart items, order summary, promo code entry, and complete-the-look sections.
- 05
Refinement
Adjusting headline scale, spacing, product alignment, image hierarchy, and CTA placement to make the interface feel clearer and more confident.
Visual language
The visual language is built on bold uppercase typography, clean white space, dark footer contrast, orange accent actions, and movement-based photography. Product imagery is presented with minimal distraction, while the interface keeps the shopping flow direct, structured, and easy to scan.
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Deliverables
- Shop page
- Product detail page
- Shopping cart page
- Checkout summary interface
- Product recommendation section
- Complete-the-look system
- Footer navigation system
- Campaign image layout
- Product card system
Key design moves
Clear Product Discovery
The shop page uses filters, sorting, product cards, and a campaign hero to guide users from brand mood to product selection.
Structured Product Detail
The product page separates imagery, pricing, reviews, color, size, description, shipping, and related products into a clear buying flow.
Focused Cart Experience
The cart page separates selected products from the order summary, making quantities, pricing, shipping, tax, promo code, and checkout action easy to understand.
Consistent Brand System
Across the shop, product, and cart pages, the same typography, spacing, colors, and CTA style create a unified retail experience.
Outcome
The final system gave Aeris a clear e-commerce direction built around performance, simplicity, and strong product presentation. The shopping experience became easier to navigate, the product information became more structured, and the brand gained a sharper visual presence across its key retail pages.
A clear retail system helps Aeris turn movement, product detail, and purchase flow into one consistent shopping experience.
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