Noya

A furniture and interior fabric identity built around deep color, soft heritage, and refined domestic atmosphere.

Client: Noya
Sector: Furniture / Interior Fabrics / Home Styling
Scope: Brand identity, visual system, fabric sample design, campaign visuals

Overview

Noya is an interior and furniture brand with a visual identity shaped by rich burgundy, muted green, soft beige, and classic interior references. The brand combines modern graphic restraint with warm residential imagery, positioning itself around comfort, material selection, and a curated home experience.

Initial condition

The brand needed a visual language that could feel premium without relying on loud commercial furniture visuals. The direction had to communicate softness, comfort, and material depth while giving the brand a distinct identity across interior imagery, fabric samples, and digital brand moments.

Design intent

Create a calm and memorable furniture identity
Use fabric and interior atmosphere as the main brand assets
Build a strong color system around burgundy and muted green
Balance classic references with modern layout structure
Give the brand a soft but confident visual tone

Approach

01
Research
Studying interior fabric branding, editorial furniture campaigns, color-led home identities, and classic domestic photography.
02
Direction
Developing a visual system built around deep burgundy backgrounds, oversized script typography, structured logo placement, and warm interior scenes.
03
System
Creating a flexible identity that works across logo slides, lifestyle compositions, fabric sample cards, and social campaign assets.
04
Application
Applying the brand across interior photography, logo lockups, sample presentation, and promotional layouts.
05
Refinement
Adjusting spacing, contrast, and image placement to keep the identity refined, calm, and visually consistent.

Visual language

The visual language is warm, layered, and composed. Burgundy gives the brand depth and recognition, while sage green adds softness and natural balance. The serif and script-inspired typography creates a refined interior mood, while the modular layouts keep the identity structured and modern.

Ground#1B0A0CSurface#28181ABurgundy#A8303FSage Green#9CAF88Ink#F4F0F1

Deliverables

Brand identity system
Logo direction
Color palette
Typography direction
Fabric sample visual
Interior campaign layouts
Social media compositions
Brand presentation assets
Lifestyle image direction

Key design moves

Deep Burgundy Base

The burgundy background gives Noya a strong and mature visual signature that can be used across brand moments.

Soft Green Contrast

Muted green adds warmth and balance, helping the identity feel connected to interiors, fabrics, and calm living spaces.

Interior-Led Imagery

The use of classic rooms, framed artwork, candles, sofas, and fabric textures gives the brand a lived-in and emotional context.

Fabric Sample System

The fabric sample card makes the material feel central to the brand, turning texture into a key part of the visual identity.

Mixed Typography

The contrast between the geometric Noya logo and soft editorial type creates a balance between modern branding and classic home references.

Outcome

The final identity positions Noya as a refined furniture and fabric brand with a strong sense of atmosphere. The system uses color, material, and interior imagery to create a brand that feels warm, composed, and memorable.