Bold Colour, Clean Service
A confident purple palette signals a modern, professional company in a plain category.
Property & Workspace · 2025
Cleanex
A cleaning services website shaped around trust, clear services, and easy booking.
Overview
Cleanex is a website for a professional cleaning service covering homes and offices. It presents services, pricing, and reviews in a way that builds trust quickly and moves visitors toward booking.
The work focused on making a practical service feel premium and dependable, with a bold visual identity that stands out in a crowded local market.
Initial condition
Cleaning companies often compete on price with generic websites that look alike. Visitors struggle to understand what is included, whether the team can be trusted, and how to book.
The site needed to explain services clearly, show proof of quality, and make contact effortless on any device.
Design intent
- Communicate reliability and quality at first glance
- Explain services and what each includes
- Use testimonials and results as proof
- Make booking and contact actions visible on every page
- Create a distinctive look for a service category that is usually plain
Approach
- 01
Market Review
Studying local cleaning providers to find the gaps in trust, clarity, and style.
- 02
Content Structure
Ordering pages around the questions customers ask: what you do, who you are, what it costs, how to book.
- 03
Service Presentation
Designing service blocks with imagery and plain descriptions of what is included.
- 04
Trust Signals
Placing testimonials, figures, and team photography where decisions are made.
- 05
Visual Identity
Introducing a vivid purple palette and dark sections to give the brand energy and polish.
Visual language
The visual language is fresh, confident, and bold.
A strong purple accent and dark, textured hero sections set Cleanex apart from typical clean-white competitors, while bright interior photography keeps the service tangible.
Clear typography and rounded buttons keep the site friendly and easy to use.
Paper#F5F3F7Surface#FBFAFBPurple#8A3FE0Support#C7C46BInk#15101C
User experience
The experience is designed to reassure and convert.
Visitors meet the core promise and a contact action immediately, then move through services, reasons to choose Cleanex, and reviews.
Service pages explain each offer in simple terms with supporting imagery.
Booking and contact prompts repeat at natural decision points, so the next step is never hard to find.
Deliverables
- Homepage design
- Services page
- About page
- Testimonials section
- Rent & shop page
- Pricing and plans blocks
- Contact and booking CTAs
- Responsive layouts
- Website style guide
Key design moves
Proof Near Decisions
Reviews and figures sit beside the services they support.
Always-Visible Contact
A persistent contact action keeps booking one click away.
Real Spaces
Interior photography shows the result customers are paying for.
Outcome
Cleanex presents a practical service with the confidence of a premium brand.
The website gives customers the clarity and proof they need to book, and gives the business a platform to grow new services and locations.
Spotless spaces, booked in a few clicks.
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