Magazine Meets Store
Editorial layouts and product grids share one system, so inspiration always leads to a product.
Home & Lifestyle · 2025
Fabliss
A furniture e-commerce website shaped around refined interiors, curated products, and editorial inspiration.
Overview
Fabliss is an e-commerce website for a furniture and homeware brand. It combines product discovery, editorial inspiration, and a design consultation offer in one refined shopping experience.
The project focused on presenting furniture the way people imagine it at home — in calm, styled interiors — while keeping browsing and buying straightforward.
Initial condition
Furniture is a considered purchase. Shoppers want inspiration and reassurance before they commit, but many stores present products as a flat catalogue with little sense of how pieces live together.
Fabliss needed a site that feels like an interiors magazine and works like a store.
Design intent
- Present products in styled, aspirational interiors
- Balance editorial content with clear shopping paths
- Promote sales, gift cards, and design consultation
- Keep navigation simple across a large product range
- Create an elegant, timeless visual identity
Approach
- 01
Brand Positioning
Defining Fabliss as a calm, design-led destination rather than a discount catalogue.
- 02
Information Architecture
Organising products, sales, gift cards, blog, and consultation into a clear menu.
- 03
Editorial Layouts
Designing a blog and inspiration pages that link stories back to products.
- 04
Product Presentation
Creating product grids and detail layouts that let photography lead.
- 05
Conversion Paths
Placing consultation and registration prompts where inspiration turns into intent.
Visual language
The visual language is elegant, warm, and editorial.
Serif typography, generous white space, and a dark espresso accent give the site a premium interiors feel, while natural marble textures frame the presentation.
Photography of styled rooms carries the mood from page to page.
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User experience
The experience moves between inspiration and shopping without friction.
The homepage introduces collections in styled scenes, then guides visitors to products, sales, and stories.
The blog turns interior ideas into shoppable moments, with articles linking directly to the pieces they feature.
A registration prompt offers a free design consultation, turning browsing into a conversation with the brand.
Deliverables
- Homepage design
- Products page
- Blog and article layouts
- Sales and gift card pages
- About and contact pages
- Consultation offer banner
- Navigation and footer system
- Responsive layouts
- Website style guide
Key design moves
Serif Elegance
A refined serif typeface sets a timeless, premium tone for the whole brand.
Consultation as Service
A free design consultation offer adds a human layer to online shopping.
Rooms, Not Items
Products are shown in styled spaces, helping shoppers picture them at home.
Outcome
Fabliss brings the calm of a styled home to online furniture shopping.
The website gives customers inspiration and confidence, and gives the brand a flexible platform for new collections and stories.
Refined living, curated and delivered.
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